Web
LUCOZADE
www.lucozade.co.uk
AGENCY
Fuse Digital
ROLE
Build (Flash)
MORE INFO
Lucozade wanted a website that tied in with their current TV and 48 sheet advertising campaign. The brands phrase "Move It" had to be conveyed in the finished article. Fuse Digital decided to incorporate this into the website with the use of the main bird character seen in one of the adverts. They gave the user control over the bird's movements allowing them to fly through its world of bizarre characters and flying musical notes, giving the sense that they are actually in the TV ad itself.
Flash enabled this concept to be realised and allowed the creation of a never ending world for the user to fly through. This world also doubled up as part of the websites navigation allowing interaction between characters the ability to lead the user to a specific part of the website.